Big Sister Foods
Simply satisfying: Modernising a WWII-era brand.
Born out of the war-era needs of the average Australian household, Big Sister Foods commenced operations in 1945.
Their huge range of products, such as cakes, fruit mince pies, and other shelf-stable specialties, are found in major supermarket chains under their own namesake brands, as well as private and white-label brands.
Big Sister Foods was ultimately acquired by Susan Day Cakes as part of broader industry movements.
With the rise of the ‘foodie’, shelf-stability is no longer a top priority for many Australian households.
Retain their strong history, while modernising the products and improving shelf appeal.
- Product photography
- Product packaging
- Website development
A fresh approach to presentation.
Over the years, Big Sister Foods had introduced product ranges and adapted existing ones to better suit the market, but hadn’t been able to maintain a large library of lifestyle images that showcased these products.
Limeworks created an extensive image library for Big Sister Foods that was mouth-wateringly enticing, but accessible and realistic.
From preservation to driving appeal.
Continuing with the bright, fresh and realistic look Limeworks created for the product photography, a new set of packaging styles were developed.
The new wrap-label style, paired with natural fabrics and ribbon packaging, gave the product an artisanal feel that was much more palatable to a modern consumer.
Earning a place at the table.
To further appeal to a more health-conscious audience, we added large indicators of relevant values, such as fruit content and Low GI status.
The large markers were also designed to aid quick customer shelf-to-cart decision making when comparing products.
Nostalgia in the modern era.
Big Sister Foods embraced their history. It was critical to retain the homesteading feel of the late 1940s whilst still making the information accessible for the average website user.
What made this a Limeworks project?
Our in-house team provided full art direction and photography at our studio, producing stylised and catalogue images.
Our packaging production experience meant there were no hurdles between concept and production-ready artwork.