Fostering brand trust in consumer technology.
Concord offers surveillance and multimedia products for general consumption in households and offices across Australia and New Zealand.
The products brought to market represent great value for money, while still including the latest technology trends and class-leading performance.
Positioning a new brand to compete with established competitors across several fast-paced categories.
Help convey technical compatibility and differences to a broad audience.
- Brand design & development
- Product packaging & photography
- Point of sale material
- Website design & development
- Digital integrations
Technology purchases can be daunting for consumers. One of the primary goals amongst pure shelf appeal, was an easy method for purchasers to identify key product compatibility features.
Primarily this is for video resolution, such as 1080p or 4K, since most Concord products deal with video one way or another.
By developing this strategy, we were able to deliver packaging with clear compatible callouts, making finding accessories and related products, even in another part of a store, much easier.
Continuing the experience online.
Naturally, we developed a website to showcase Concord products, providing clear navigation and access to product data.
What made this a Limeworks project?
Identification of customer challenges.
We helped identify hurdles to purchase decisions, ensuring key features were a strong part of the brand, in packaging and online.
Our proven workflow allows new models to be introduced at any time, with new assets being developed identically to the existing ranges.
Seamless digital updates.
We developed a custom connection between Concord's core systems and the website, for seamless data flow.
Products automatically add and update on the website, removing the need for additional human resources just for product data.