Efficient processes for product enrichment.
One of Australia's retail success stories, Jaycar boasts a more than 30-year history.
Their unique and constantly evolving product range provide insulation from tough retail conditions. But all those SKUs need help to get to market.
Streamline packaging production and asset creation, without sacrificing quality.
- Product photography
- Product copywriting
- Product packaging & manuals
- Product enrichment
Giving products a home.
House-branded products are the mainstay of Jaycar, with hundreds of new items being introduced each year.
As part of the recent Jaycar rebrand, we improved and modernised all house brand product packaging. One aspect of this process involved rationalising around a dozen different house brands down to just four.
Across hundreds of products, a bottleneck can create huge challenges. All house-brand packaging is specifically developed to blend shelf-appeal and product information, with production efficiency.
Additionally, with a brand lifecycle of at least a few years (but likely around a decade), rock-solid process is key for consistency.
Going to market.
With everything available at our fingertips, this efficiency flows to additional marketing material too.
Whether it's the next flyer, annual 600-page product catalogue, or content for a digital display; our deep integration means we can deliver on any requirements quickly and efficiently, while bringing our best creative to the task too.
Getting things moving.
We have also worked autonomously with Jaycar products to develop loads of videos. Most recently, a series of explainer videos.
This is where our technical ability really shines. With a car-load of products, we quickly got to work developing scripts, casting, presenting, and editing into concise, technically informative videos.
What makes this a Limeworks project?
We have developed custom data feeds from their core systems to ours, so nobody's trying to email bulky files or shuffle documents. We've removed human error with direct data whenever feasible.
Over 40 people have direct communication with our team in a collaborative environment. Team members can loop others in and out as required, and the whole process is totally transparent.
Clear and defined process.
With so many assets being created, so much data flowing, it could become a management nightmare. With the right process, everyone can be confident in the quality and accuracy of the outcomes.