Stunning brand images, compelling sales tools.
Borne out of frustration with sub-standard products in the market, we helped Amanda launch LaGlam to cater to consumers and professionals with her carefully curated selection.
Having worked with LaGlam Minerals founder Amanda LaMonica for a number of years on various Limeworks photography projects, we were excited by her move from Makeup Artist to Makeup Brand.
Creating a compelling brand story that resonates with consumers, while also demonstrating the power of this brand for potential resellers to connect with.
- Product Photography
- Beauty Photography
- Packaging Design
- Merchandising & POS
Establishing the range.
We brought Amanda's vision to life with an Art-Deco revival feel for LaGlam.
As this was a new brand launch, there was no established creative for the brand or product. With photography and design is under the same roof, we were in a unique position to accelerate the creative timeline and produce a cohesive look across the board.
The creative vision.
Everything needed to demonstrate a high-class, yet accessible offering for LaGlam.
While the range is well priced, mineral makeup can still command a premium compared to traditional options. Finding the balance between perceived value and affordability was key.
What made this a Limeworks project?
Our workflows make light work of colour consistency. After all, the shade of lipstick in-store needs to be identical to what the model is wearing, as well as being accurately represented in the brochure.
This industry moves fast! There's no time to waste, and our creative is delivered quickly and efficiently every time.
Range evolution is inevitable. We can slot a new product in any time, while ensuring it still looks 100% part of the original range.