Showcasing precision engineering with a comprehensive content library and brand overhaul

Archer are precision engineers of mission critical components such as fire suppression systems and hydraulic components.

Archer first engaged Limeworks works to capture the essence of what it is that Archer actually does.

They sought to create an image library of valuable images that were versatile and can be used for years to come.

We spent several days on location at Archer to capture amazing photography of everything that they do. We captured their process of machining raw materials into micrometer, precise hardware for industry, power generation, Defence and so much more.

Shortly thereafter, Archer also engaged Limeworks to rebrand from their traditional Archer Enterprises brand to something newer and modern, and redevelop the website as well.

The result.

The result is a comprehensive image library Archer can use for tenders, any commercial work, backed by a fresh, modernised brand that will see them for years to come.

The work, in detail.

Archer first approached us with their need to capture precisely (no pun intended) what they actually do.

We captured factory operations as well as finished manufactured items, to build a database of imagery to use for years to come.

We also created several videos capturing factory tours and high profile projects.

Additionally, Archer engaged us to provide a full rebrand and website too.

  • A full day creating stylised content of production around the factory floor, showcasing their precision manufacturing capabilities.
  • Two days photographing manufactured parts for hundreds of images to use in tenders and marketing material.
  • A full rebrand of their existing “Archer Enterprises” brand identity, including all corporate collateral, uniforms, and factory signage.
  • A brand new website to launch the new brand and modernise Archer’s image online.  
  • A high energy animated video intro to use with future video productions and on-screen proposals.

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